🔗 Share this article

TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the company revealed that it currently hosts over 1 bn AI videos.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a global release. This shift coincides with a rise in AI content, fueled by new content generation software.

AI Content on Other Platforms

Studies have shown that nearly 10% of the quickest rising content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or surreal.

“We know from our community that numerous viewers like content created using AI tools, ranging from digital art to educational videos, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” commented a spokesperson.

Volume and Proportions

TikTok disclosed that there are now 1.3 billion videos on its app labeled as artificially created. In total, over 100 mn pieces of content are submitted to the service daily, making clips made by AI a relatively small percentage of its total content library.

How to Adjust Settings

Viewers will be capable of limit or boost the volume of AI-generated videos they view by opening the content preference feature in the app and choosing “AI-generated content”. Other topics that currently be controlled under the tool encompass news, fashion, beauty, and movement.

AI Disclosure Rules

Its guidelines mandate content makers to identify lifelike AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be removed under its terms of service.

In addition, the platform will now add an AI-generated watermark to content made using its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to circumvent the tagging system.

AI Literacy Programs

TikTok is additionally establishing a $2 million awareness program for specialists and institutions to produce informative material about ethical AI use. This initiative will benefit charitable organizations specializing in educating coding and technology.

Moderation Strategy

The video-sharing app has supported its content review process, amid discussion over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its trust and safety division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.

A company official clarified that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content before it is viewed by humans. TikTok announced a 76% decrease in shocking and graphic content handled by safety staff over the past year due to reliance on its machine learning processes.

We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”